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History of Hoodia Hoodia Gordonii was first discovered by San tribesmen thousands of years ago. They used the plant when they went on long hunting trips in the harsh desert environment to help prolong their trips and suppress hunger. It wasn't until 1937 that a Dutch anthropologist studying their customs discovered this secret. Surprisingly, Hoodia sat on a lab shelf for almost 30 years after it's first discovery. South African scientists at Council for Scientific Industrial Research (CSIR) eventually began studying the plant and discovered that lab animals lost weight and suffered no ill effects from Hoodia. It was during these tests that CSIR researchers discovered the plant contained a previously unknown molecule, called P57. CSIR, which patented the compound in 1997, sold the license to a Cambridgeshire, England biopharmaceutical company by the name of Phytopharm PLC, which in 1998, subleased it and the marketing rights to U.S. pharmaceutical giant Pfizer Corporation for $32 million plus royalties from future sales. | |||||||||||||||||||||||||||||||||||||||
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How Hoodia Works It is believed that Hoodia (and more specifically the P57 in Hoodia) imitates the effect glucose (sugar) has on nerve cells in the brain. Basically, hoodia fools the brain into thinking it's full when it's not. So, your brain sends the signal that it doesn't need food and this reduces your urge to eat.
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